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Sep 26, 2018

You want to be unforgettable. You want to stand out. You want to have an irreplaceable role in your community and in your work. And it all boils down to something that can feel intimidating: your personal brand.


On one of my recent trips to speak to the marketing and advertising team at Universal Studios in Orlando, I learned something that totally reframed and simplified the way I thought about personal branding—but I didn’t learn it from a marketing executive.


In this episode, I share with you the incredible story of a security guard and the simple thing you can do to make your personal brand authentic to you, totally maintainable and utterly memorable.